Leadership Team



Company founder and CEO Paul Cronin is our very own mega geek, with trophies from national development competitions and trading systems technology experience at Goldman Sachs to prove it.

Paul completed his first web project in 1998 and is a leading expert in creative web and app solutions, brand creation and digital strategy.


Creative Director

Charlotte Brewer oversees every aspect of our creative output. An expert at enhancing brand experience, Charlotte is responsible for injecting awe into our projects.

A leading expert in latest trends and best practice, Charlotte heads up our design process to ensure all our design work is as effective as it is visually stunning.

Having also excelled in Sales and Marketing positions in the fashion and luxury markets, Charlotte incorporates a wealth of real-world luxury lifestyle experience into all our projects.



Ben Elvin, a former Vice President in Technology at Morgan Stanley, pioneers the solutions to meet all the technology objectives at All Singing All Dancing.

Ben is highly regarded in technical circles given his 10 years of senior level experience in technology at blue chip companies. This, in combination with his first class degree in Computer Science, allows Ben to use a variety of languages and methodologies to create elegant solutions to exceed every possible requirement.

Senior Team Members


Digital Strategy

With an illustrious background in online retail, Anna's experience has been honed working with renowned worldwide brands. Anna is at the fore of latest and greatest eCommerce trends and her expert knowledge is channelled into all our work. Her expertise in various eCommerce and CMS platforms, makes her perfectly suited to oversee all our client's on-going needs.


Quality Assurance

Chloe is our most senior QA Specialist, ensuring all our solutions are pixel perfect.



Steve manages all our accounting and bookkeeping needs.


Web Development

Giang is our most senior web developer, delivering perfectly responsive front-end code and is a leading expert in CMS integrations.


Web Development

Demetrius is our most senior integration expert for latest and greatest eCommerce features and functionality.


Graphic Design

Tom is an incredibly experienced and versatile designer, providing graphic design expertise for our projects.


App Development

Phil is our lead iOS (iPhone/iPad/Apple Watch) and Android App developer.


App Development

Deyan is our most senior native front-end iOS App developer.



Olivia is our lead support specialist, delivering first line support.

Creative & Technology Teams

Our experienced teams of designers and developers are delivering innovative and intelligent solutions for international brands and exciting startups.


We are recruiting

We are always looking for the
most talented creatives and technologists to join us